Wearable technology — those wristbands, watches, and belt gadgets that track your every move — keeps tremendous guarantee for improving health insurance and physical performance. Four fitness trackers are shown in this picture, in NY, Monday, Dec. 16, 2013. They are, from still left, Fitbit Force, Jawbone Up, Fitbug Orb, and the Nike FuelBand SE.
For aspiring health nuts and to inspire sofa potatoes to get energetic, the latest crop of fitness devices will record much more than just how many steps you took on any given day. From rest patterns to calorie consumption, disposition, and progress toward exercise goals, few areas of life are left un-tracked for those in search for a far more quantified self. To measure the precision of activity trackers worn on the wrist or waistband, researchers from Arizona State University conducted two studies, with equivocal results. The research, presented last summer at the annual conference of the American College of Sports Medicine, examined the devices against bulkier, high-tech masks positioned over volunteers’ faces to measure oxygen consumption.
These are the scientific gold standard for determining energy expenses. After asking individuals to engage in pursuits like exercise, playing games and housework, the researchers discovered that the trackers could actually record some but not every one of the subjects’ movements. The devices reliably tracked forwards motion; they counted how many steps volunteers took while jogging or walking, and accurately determined corresponding energy consumption. However, the trackers were inept at measuring volunteers’ more subtle movements, such as when they stood, played Scrabble or used a broom to sweep up round the lab.
Overall, the total results suggest that consumer activity monitors “do not detect light-intensity activities very well,” said Glenn Gaesser, a teacher and the director of the Healthy Lifestyles Research Center at Arizona State University. The devices rely on numerical equations that “were developed using activities easy to measure, such as quick running or walking,” he said.
The Food and Drug Administration does not regulate the unit; no outside reviewer or agency vets their precision. But the trackers are precise. Tomorrow a device will over- or under-calculate someone’s motion and energy expenses to the same degree that it did today. A user can rely on these monitors to track patterns and watch the way they change as time passes, Browning said. But activity trackers cannot guarantee to change behavior. Today’s screens often include motivational components, including public networking and friendly electronic reminders from an integrated electronic nagger to get up and move. But no long-term, peer-reviewed study has shown that people using activity trackers become and remain more active.
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By posting photos of the events held at your gym, your individual trainers, as well as your space, potential members can get a “feel” for your gym’s culture. Highlight your community involvement. Today’s consumer prefers to provide his money to business owners that give back again to their communities. Instagram and Facebook give you the opportunity to showcase the occasions that you sponsor for the community and the community occasions that you sponsor or take part in. Local people will see this content and find out that your fitness center cares about its community. Remember to use hashtags highly relevant to the event for extra visibility.
Show of your equipment and living area. Once you get a fresh device, post a picture of it to your interpersonal media. You can create a brief video even, starring one of your trainers, showing audiences how to use that piece of equipment (or any device on your floor). These kinds of pictures and videos are a stellar way to activate your supporters who aren’t yet people.
Highlight your members. Using the authorization of your clients, take and post videos and pictures of your happy associates making use of your equipment. Showing real people, actually utilizing your gym, and carrying it out happily, cements social proof. In addition, it shows those looking for a fitness center how fun and effective your fitness center is.