Quora and thought it might be worth cross-posting it here. In the event there’s still a person who isn’t using Quora yet (admittedly unlikely given their current growth rate which is completely incredible). My Quora answer below follows. The blue values are sample (dummy) input values that you can transform. If you require a credit card you have a certain visitor-to-signup transformation rate from the users of Group 1 (cell D8 and D32).
And per description, no signups from Group 2 users in that case (D33). If you move to a no-credit-card signup, on top of the signals from Group 1 (D9 and E32) you get some signs from Group 2 users (E33) which means that your total visitor-to-signup conversion rate is higher (E34).
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Looking at the trial-to-paying conversion rate, let’s assume there’s set up a baseline conversion rate of Group 1 trial users in the CC-required case (D12 and D38). Some users will neglect to terminate or just don’t care. Looking at Group 2 users, again of course no signups or customers in the CC-required case.
In the no-CC case you will be getting a certain amount of trial-to-paying conversions from those users (D15 and E39). I would expect that rate to be lower than the baseline transformation rate because Group 2 users are, on average, inherently less interested in your product than Group 1 users (more tirekickers). So so good far.
I would generally expect the churn to be higher in the first few months following transformation to paying because some users may still be in their ‘prolonged trial period’, even if they’re paying already. Also, the much longer your customers use your product, the more value they will hopefully derive from it so they get less and less likely to cancel (D19 vs.
1. The sheet is totally useless until you’ve tested it and until can fill it with real data. The goal of the model is NOT to displace real-life testing by making some assumptions and pretending that that lets you decide which option works better. Quite the opposite – the purpose of the model is to understand which parameters you should think about and measure. 2. The model doesn’t include all factors which might be relevant (their relevancy depends on your business, and I didn’t want to make it too complex).
Does the business have the recruited to perform the required manual processes or will they have to generate contingent workers as well as for how long and for what cost? Every business needs to clearly understand and to articulate their operation’s maximum tolerable period of disruption (MTPD). MTPD is the utmost time an activity or resource can be unavailable before irreparable harm is triggered to the business. This applies to both customer-facing and inner activities. Note that the recovery time goal specifies the time by which a business intends to recover a task or source: the utmost tolerable period of disruption is top of the bound with this time.
At once, IT needs to utilize the recovery time numbers developed by the business as a basis because of its system and infrastructure RTO beliefs. There are so many business continuity and disaster recovery criteria to choose from, as well as other related standards of practice, that might be the good reason for all the dilemma.