Don't Touch That Facebook Boost Post Button 1

Don’t Touch That Facebook Boost Post Button

Do you have a Facebook page? Have you ever clicked on the Facebook Boost Post button to market your content? If yes, I’ve some terrible information for you. “Boost Post” is a waste materials of your cash. If you’re using it often, you may be tossing hundreds or thousands away even. In this article, I’ll demonstrate exactly what “Boost Post” is and just why you must never, use it to promote your content on Facebook ever.

What is Boost Post? Five years back Facebook’s ad platform was still in its early stages and appeared complicated to numerous business owners. A few years later “Promote Post” became “Boost Post” and received more updates. But its fact remained the same – supplying a quick, easy way to invest money and reach more folks with your Facebook articles. As the organic reach has collapsed over the past couple of years, many web page owners are turning to “Boost Post” to get their communications before their viewers.

But is that a good idea? Everything you might not know: Facebook just created a new ad advertising campaign in your advertisement account with the “Page Post Engagement” goal. Facebook optimizes your campaigns depending which objective you select. If you choose Website Clicks goal, Facebook will improve for link clicks to your site. If it’s Website Conversions – Facebook will analyze everyone who converted already and will make an effort to reach similar people first.

But if you enhance a post, Facebook shall always, always optimize simply for more post engagement – more likes, shares, comments and so on. So if you decide to boost a link post even, Facebook will optimize for engagement and not web page link clicks still. Note: This was a web link post promoted with “Boost Post.” You can see it received 2,791 post engagements (mainly post enjoys) yet just 141 hyperlink clicks.

People you choose through targeting – advertising to a particular target audience you select. Let’s break them down. If you didn’t execute a good job with getting high-quality page likes (hardly any business do), you’ll be losing a small percentage of your cash immediately. Whether you have super relevant fans or not, you’ll still be wasting your cash – the Friends of Fans audience can have up to million or higher people in it.

So there’s absolutely no way Facebook can find the most relevant people within it. And it’s impossible that you should add yet another layer of passions to make it more specific. Although you can choose specific interests, the targeting choices are still very limited. For instance, you can’t choose any behaviors. You can’t use Detailed Targeting to outreach to folks who are thinking about both Interest A and Interest B either. Plus, you can’t include or exclude your web page enthusiasts or Custom Audiences from your targeting.

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Now the thing is what I’m discussing? Whichever targeting option you select, you will be spending your money. Whether it’s 10% or 30% of your budget, it can add up to a large number of advertising dollars thrown away. And lastly, you can’t control the placements of the advertisements you purchase.

When you’re boosting articles, you can’t choose where you want showing your ads – the default option is always Desktop News Feed and Mobile News Feed. You need to know that Facebook will a ton of optimization for you automatically. Most of the right time their algorithms will try to find the cheapest way to accomplish an objective, if it might damage your overall advertising campaign results even.

For example, if you chosen multiple countries for your target audience, Facebook might eventually drive the majority of the budget to the least expensive countries that are receiving the least expensive clicks. Same happens with gender, age group and, yes – positioning too. From my experience, even if a website is reactive and mobile-friendly, the conversion rate on mobile is 2 to 3 3 times lower than on desktop usually. Mobile conversion is commonly lower because it’s not as convenient to complete all the sign up or purchase information on handheld devices. If the website is not mobile-friendly, it can be worse even.

And if you choose both placements (something you can’t control with “Boost Post”), you’ll probably be getting a lot of mobile traffic that doesn’t convert at all or changes very badly. What IS IT POSSIBLE TO TAKE ACTION About? Well, stop using Boost Post! That’s an excellent start. Whichever audience you want to attain – page fans, friends of supporters, or people by interests – you can do that much more effectively by creating advertisements in the Ads Manager or Power Editor. Even if it takes you 10 minutes much longer, you’ll have the ability to choose the best option campaign objective, select a lot more relevant target viewers, and have complete control on where you can show your ads. Combined, these things will result in a complete lot of advertising money saved and a much better ROI on your campaigns. Let us know in the comments!